Most people think that TikTok is meant just for creating lip-syncing videos for Gen Z users. But the truth is, TikTok is far beyond just sharing videos. It offers a lot of benefits for all kinds of users right from GenZ to brands. TikTok allows users to create all kinds of videos from entertaining bits like dancing, sports highlights, daily vlog to informative pieces like tutorial videos, life hacks, and eCommerce tips. In early 2020, TikTok skyrocketed its popularity among other social media applications. Now TikTok has 1 billion monthly active users, and nearly 80 million TikTokers are from the US.
On an average, TikTok users spend around 52 minutes daily on TikTok, scrolling through random videos available on the For You page. Nowadays, TikTok has become a great eCommerce platform and has the potential to reach millions of customers and generate sales for the business.
TikTok makes shopping cool, enabling businesses to sell products and discover new customers, and inspire product finding. Now, just get ready to dig deeper on how to promote your TikTok content actively and sell products or services on TikTok.
What Is a TikTok Shop?
The TikTok shop feature lets users browse and buy products directly from TikTok videos. This amazing feature was introduced in August 2021 and is only available to a limited number of users on TikTok. However, the team is working to launch the shop feature more broadly in the future. TikTok already provides some level of in-app shopping, such as hashtag challenges, allowing brands to sell products directly through the app.
But this TikTok shop feature allows businesses to sell entire products on the platform, like an eCommerce site. Business users can start selling their products on TikTok to increase brand reach and gain exposure.
Tip 1: Select Your Product To Sell
Before selling products on TikTok, it is important to interpret your target market and decide the right product to sell. If your target audience is between 18 and 30 years of age, TikTok is the right platform to promote your business and connect with your potential audience.
Having a quick look at your competitor helps find the top trending products on TikTok. With that data, you will get an idea of what products fit the platform excellently. Use hashtags to find the product ideas and successfully launch your product on TikTok.
Tip 2: Create Captivating Content
Create engaging content that encourages your target audience to interact with you. This is one of the basic yet powerful ways to raise brand awareness. At first, it might seem overwhelming, but looking at the discover tab or scrolling through the For You Page on TikTok helps you to get great content ideas.
Additionally, go through the current TikTok trends and see what kind of content goes viral on the platform. Recreating the trending content relevant to your product helps you gain real views on TikTok videos, driving lots of engagement, improving brand awareness and generating sales for your brand.
Tip 3: Collaborate With TikTok Influencers
Since TikTok is a video-focused platform, collaborating with influencers increases your brand exposure and builds a social proof for your product. Use the TikTok Creator Marketplace to find the best influencers to promote your brand or business to a greater extent. The platform has thousands of TikTok creator profiles, and you can filter them to find the right one that aligns with your industry.
The TikTok Creator Marketplace offers insights including the content performance (video views, comments & shares), trending graphs (engagement & followers), and the sample work. On TikTok, influencer marketing is the best way to boost your business reach and sales.
Tip 4. Take Advantage Of TikTok Ads
TikTok offers a unique advertising platform for businesses to get their brand in front of their target audience. There are different ad types on TikTok that help brands to take advantage of increasing their business reach and attracting new customers.
Select the ad type that aligns with your marketing objectives to get better results for your business. Plus, dynamic and collection ads allow businesses to add product links to their videos.
Using your own TikTok account or combining with influencers promote your products on TikTok to take your business to the next level. Be creative and authentically produce content to grow your audience and generate more sales through TikTok.