There is no doubting the importance of excellent backlinks in modern digital marketing. You should do a backlink audit to keep track of your backlinks. The success of your digital marketing efforts will increase if you invest in acquiring quality backlinks for your website.
We might think of backlinks as the “blood” of the Internet. Digital marketing campaigns rely on these inbound connections to rise to the top of Google’s search results. Without external references, websites would quickly perish.
However, acquiring credible inbound connections takes a lot of work. You have to sift through countless options to locate what you’re looking for. For this reason, we have compiled the top 6 strategies for acquiring excellent inbound links. This is the way to go if you want quality inbound links for your website.
What Are High-Quality Backlinks?
You need to know what kinds of backlinks are regarded as “high quality” to acquire them. If you can identify the best options, you can put your energy where it will do the best.
Some backlinks are helpful, while others might hurt your site’s rankings and traffic. Your website’s credibility will increase, and its overall quality will rise if you focus on attracting high-quality backlinks.
Top-notch inbound connections are characterized by the following:
- Relevant
- Updated
- Non-competitor
- Natural
- Reputable
A backlink with these characteristics can sustain your website’s position on SERP (search engine results page). Your website’s rating can be significantly improved with even a few high-quality backlinks. These linkages are very effective.
Finding Out If a Domain Provides Quality Backlinks
Due to Google’s opaque ranking process, we rely on third-party domain authority indicators from established SEO resources like Moz, Ahrefs, and Google Analytics. Inaccurate though they may be, these rankings provide a reliable assessment of your site’s performance in organic search results.
Domain Rating (DR) and Domain Authority (Moz) are two examples of domain rating systems (Ahrefs). When a website has a high domain authority (DA) or domain rating (DR), it ranks higher on search engine results pages (SERPs).
For instance, backlinks from a website with a DR of 85 would be more effective than those with a DR of 32. A website with a DR of 85 will also have a superior link profile.
It is at this point that the difficulty of connection construction becomes apparent. How can a low-authority website acquire backlinks from authoritative resources? How do you expect high DR sites to find your low DR? Come on, let’s check it out.
How to Obtain Trustworthy Inbound Links?
1. Carry Out A Backlink Analysis Of Your Niche Websites
The first step is looking at your competitors’ websites and seeing if any high DR sites connect to them. Your competitors’ backlink profiles will likely include websites that cater to the same audience as your own. Use a web-based application to crawl the web pages of your competitors to do a backlink audit. You may save time individually searching for backlinks.
In such a case, you’ll want to consult a reliable backlink audit guide to learn more about what aspects of a backlink matter. A backlink’s worth may be roughly estimated using metrics like domain authority (DA), page authority (DR), and organic traffic. Use the results of the backlink audit to compile a portfolio of potential backlink sources.
You’ll be on par with the rest of the market after this (at least). This does not guarantee that they will follow your lead and start linking to you simply because you have a similar subject. There is still effort required to get these incoming links.
2. Build Shareable Content
Assets other websites are likely to connect to are called “linkable assets.” In a nutshell, these sharable resources organically attract backlinks to your site. One or more of these may be:
- A poll conducted yielded some interesting information for the business world.
- Innovative content that addresses common issues in novel ways.
- A divisive viewpoint on a contentious issue in the business world today.
- Some pertinent information is presented in an infographic format.
- Industry/speciality case studies.
You may give them a linkable asset when you’ve built a backlink portfolio, as we covered before. Exhibit the selected material you’ve created and let people pick whether or not to connect to it. This way, you improve your chances of naturally gaining backlinks from your rivals’ websites.
3. Publish Guest Articles on Specialty Sites
You may gain high-quality backlinks to your site quickly, easily, and without risk, if you use guest posting. If you want high-quality backlinks, you have to be the one to decide where to guest post.
To guest write on specialized blogs, follow these steps:
- A backlink portfolio generated from a thorough analysis of one’s competitors’ online presence.
- Your guest post might be more effective if you select certain sites to submit to. Your chosen sites should have some connection to, or relevance to, your own.
- Write a different guest article for each website, tailoring it to its niche and readership.
- When writing a guest post, it’s important to keep in mind who you’re writing for. Your writing ought to connect with the intended readers.
- You should approach the intended website with your guest post pitch.
- Keep your patience and be grateful for their decision. However, it may be if your sales speech is successful.
- Creating material for many sites on the same topic is possible.
You’ll need to raise your game if you want your website to rank highly in DR. Tens of thousands of guest post pitches are sent to high domain authority websites every day. Consider how you make your presentation stand out from the others. They will only see your great work if you can grab their interest in your pitch.
4. Make use of the Skyscraper Method
In today’s digital marketing landscape, it’s about providing readers with the information they can utilize. Close examination of high-traffic keywords reveals that the best search engine results pages (SERPs) have extended writing pieces. The skyscraper technique of connection construction is to blame for this effect.
The competitive spirit is the inspiration behind the skyscraper method. As with skyscrapers in a cityscape, your content ought to tower over the offerings of your rivals. Increased attention is more likely to be paid to longer forms of material.
So, if a rival in your area publishes a case study in your field that has 1500 words, your objective should be to write more. Further digging into the case study and including relevant information in a 2000-word paper.
Add more detail to your instructions and give reliable connections to further information sources. Your material will be valuable for informational niche websites to link to. This skyscraper method will help you acquire organic backlinks.
You may use this linkable asset by submitting pitches to high-DR websites. The result is more credible references to your site.
5. Offer Useful Materials for Journalists and Bloggers
Reporters and bloggers alike can benefit greatly from industry news and other updates. Take the debut of Apple’s iPhone 14 as an example: if you publish material soon after the announcement, bloggers and journalists in your field will rush to your post.
You should expect to receive many quality inbound links to your resource content. You’ve struck gold if you managed to secure a backlink from a reputable news source.
You may serve as a resource for writers and bloggers on appropriate industry forums. Promote your unique material so that others may benefit from it and you may receive the high-quality links you seek.
Feel free to let niche media outlets access exclusive interviews, too. The articles they publish on their news sites will reference your business and provide inbound links.